From global companies to new start-ups, marketing is a core element of any successful business. And as 2020 has demonstrated, mastering your online presence is more important than ever.

Instagram, TikTok, Facebook, Twitter, YouTube, podcasts; with more options than ever, the possibilities for business exposure are endless, and knowing which platforms are right for you and your business is critical.

That’s why we have rallied some of the most innovative and engaging brands – from big business to smaller independents – to talk us through their strategy. Join us to find out the thinking behind their marketing campaigns and how they’ve successfully built their brand and audience.

We’ll consider how to:

• Establish a tone of voice
• Choose what platforms are right for you
• Respond to current news appropriately
• Create content
• Build a following

Hear from:

• Natalie Shilton – Founder of The Nakery
• Niall Walsh – Head of Content at Liverpool City Council

*This event is a Zoom webinar. We will email you a viewing link and password to access approximately one hour before the event starts.

To support business-owners during the coronavirus pandemic, The Women’s Organisation has launched #RapidResponse – a series of webinars supporting you to survive, capitalise on opportunities and maintain momentum.

Hear from industry leaders and thought experts over the coming weeks covering a range of topics, including accessing finance, promotion and marketing, innovation, and well-being.