Jo Austin, Marketing Manager at The Women’s Organisation, will share her tips and tricks on improving your SEO to ensure your brand gets noticed by Google. This session will cover:

• Understanding SEO & how you can use it effectively to grow your brand
• On page and off page SEO techniques
• Search engine algorithms (what are they wanting from your website?)
• Keyword research to drive organic search traffic
• Creating webpages that work for search engines AND your customer

Whilst we spend more time at home, ensure that your business remains visible.

Jo Austin MCIM has over 10-years’ experience in marketing and has supported SME’s, large corporates, government officials and third sector organisations to improve their marketing and campaign strategy. Jo currently oversees the marketing for 12 projects including Liverpool-based charity The Women’s Organisation, which, during the pandemic, has been covered by local and national press and has a monthly Twitter reach of 3 million.

Rapid Response:

To support business-owners during the coronavirus pandemic, The Women’s Organisation has launched #RapidResponse – a series of webinars supporting you to survive, capitalise on opportunities and maintain momentum.

Hear from industry leaders and thought experts over the coming weeks covering a range of topics, including: accessing finance, promotion and marketing, innovation and well-being.

This is an online webinar hosted on Zoom. On the morning of the event we will email you a link and a password to enter the event.