Understanding who your customer is vital to ensuring your business operates as efficiently and profitably as possible, but with customer behaviour being so fluid – especially just now – remaining valuable to customers’ needs to be a regular focus.

Join the NatWest Business Builder Team as we explore the different ways you can focus on the problem you solve for your customer, ensuring that what you’re investing precious time and resource into is going to keep them coming back, as you adapt with them.

We’ll talk about the why’s, the where’s and the how’s of Customer Discovery so that you come away with a solid understanding of what your next steps and techniques will be to continue to serve your customers.

This course is open to Women in the Liverpool City Region and Greater Manchester, and booking is essential.

Eligibility:

This programme is open to WOMEN & MEN living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton).

As this project is funded by the European Social Fund, you will need to provide evidence of your right to work in the UK and fill in a registration form. One of our team will be in touch to collect this from you before the course starts.

Evidence includes:

• Passport
• Letter from HMRC
• Birth or adoption certificate

Please note, tickets for this event will close on Wednesday 27th April at 9am.

This course is offered as part of The Women’s Organisation’s wider programme of FREE business support. For more information or to book, please contact us on hello@thewo.org.uk or 0151 706 8111.

Event Host:

Natalie Hughes, NatWest’s Local Enterprise Manager for Liverpool and surrounding Areas

Natalie has over 14 years banking experience and has specialised in supporting Women In Business for the last 6 years

As a Local Enterprise Manager in Merseyside and surrounding areas, Natalie is responsible for supporting businesses in the community – whether they bank with NatWest or not. She proactively spends time supporting local business by sharing advice, creating networks and leveraging the local ecosystem, and also hosts events to help boost business.

Natalie is the Expert in Residence for the Liverpool Local Enterprise Partnership, and the Cheshire and Warrington Growth Hub. Expert in Residence has been designed to support the growth in female-led businesses through tailored services and specialist knowledge.

She was recognised in 2019 by winning Women in Business Champion in the celebrating Enterprising Women Awards hosted by The Women’s Organisation – a testament to her commitment to supporting women in business to succeed. Natalie holds a Women In Business accreditation by Everywoman and is an Accredited in Business Growth by the Institute of Entrepreneurs and Entrepreneurship (IOEE).