“A brand for a company is like a reputation for a person. You earn reputation by trying to do the hard things well.” (Jeff Bezos, Founder of Amazon)

So, you’ve decided to start a business, you have the idea but what about an identity? This session will cover:

– Brand Identity (name, logo, straplines)

– Vision and Values

– Brand Personality

– Unique Selling Points (USPs)

– Messaging / Tone of Voice

This course is open to Women in the Liverpool City Region and Greater Manchester, and booking is essential.

Led by The Women’s Organisation this event is part of our business support programme, part funded by European Regional Development Fund which offers FREE advice and guidance to those living in the Liverpool City Region or Greater Manchester.

Apply for your place today – and our team will be in touch to complete your registration.

Please note, tickets for this event will close on Tuesday 19th April at 9am.

Session Lead – Sharon Silcock, Trending Events Consultancy

Introducing Sharon Silcock, a marketing professional with over 20 years of knowledge, skills and experience gained through working for some of the largest organisations in the North West including the Liverpool Daily Post & ECHO, Cheshire Oaks Designer Outlet and Liverpool ONE.

In 2020, Sharon decided to change career course, bought a converted horsebox and created Carriages Mobile Café Bar with start-up support from the Wirral Enterprise Hub. She is now returning to her roots by offering marketing support to businesses through her new venture, Trending Events Consultancy.

Having been on the journey herself, Sharon is passionate about supporting business start-ups.